SMS Marketing

How SMS and Email are the One-Two Punch to Reach Customers

Lesson 7

If you are running a small business, you have probably figured out that there are several tools available for you to connect with the people who’re interested in your business. You may also already know that with the advancement of technology and new applications, the way many of those tools are used has changed as well. The combination of SMS and email lead the way as now, the majority of people are more active on smartphones than any other device.

This presents an opportunity for you to keep your audience more engaged with your business.

SMS Marketing 

Businesses have begun to take full advantage of the surge in the number of mobile users by making SMS marketing a part of their overall marketing campaign. We know you are surprised and thinking, ‘why text messaging?’

Text messaging is more powerful than many think. Today, many people prefer texting over calling and a majority of people are using SMS to stay in touch with family members, colleagues and friends. Moreover, text message has a 98% open rate, which means they rarely get ignored. Still have doubts? What if we told you that SMS marketing fits perfectly into your email marketing campaign and can actually augment it?

How Email Marketing and SMS Marketing Can Work Together 

SMS marketing and email marketing are two different things, but they do share a few similarities that make their combo lethal. The one-two punch of text message and email enables you to communicate with your customers by sending them text messages and emails at right time. Moreover, both SMS marketing and email marketing are a two-way mediums of communication.

Text messages can be used for time sensitive, short communications. For example, reminders about discounts ending in a few hours can be sent. Email can be used for sending more detailed information and content directly to customers’ inbox, which they are likely to open once a day.

Forty three percent of consumers now access emails through their mobile device. That means the combo of email marketing and SMS marketing might be the very thing you need to increase your reach and grow your customer-base.

How to Combine SMS Marketing and Email Marketing 

  • Like Email Marketing, SMS Needs Permission

A customer must opt-in to your message before you can text them. People can opt-in to receive your text message by sending a text with a specific “keyword”.

  • Use a CTA for Promoting Your Keyword 

An example is: “Text Pizza to 555888 to join our SMS list and receive a 10% discount on your next order”

  • Don’t Overdo It 

If you text your customers every day, they won’t hesitate to unsubscribe themselves from receiving your messages. Therefore, don’t overdo it; two or three text messages per month are enough.

  • Timely Reminders

You can use SMS messages to follow your promotional emails, by adding last minute discounts and deals to prompt the customer to return to the original email content.

SMS and email marketing are very different and each have their own strengths and weaknesses but when you combine them they work together to boost your marketing message.

For example, email subscribers are 3 times more likely to share your content via social media than visitors from other sources and email is 40 times more effective at acquiring new customers than Facebook or Twitter. 75% of people would like to have offers sent to them by SMS and over 65% of marketers say that SMS is very effective for them. 

Hopefully, you now understand how SMS marketing can complement your email marketing strategy. Start today to reap the benefits of this one-two punch.

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