Business Owner's SOP Manual for SMS Text Marketing

Marketing is most effective where the attention is, and mobile is that attention platform in today’s age.

You made a good decision in choosing to install a VIP Loyalty Club as part of your business growth strategy. This course serves to provide you with best practices, and a standard operating procedure to best help you yield the most effective results in your mobile marketing efforts.

Before we start, it’s important to realize that you have invested time and money into this form of marketing, and it’s important to get your program started correctly. The overall goal is to improve foot traffic, sales, and customer retention. It is not uncommon to see a 30% increase in business when properly leveraging this form of marketing to maximize your results from mobile marketing,

Make sure to follow every step throughout this course, because if the recommended best practices are not followed, then the results of your mobile marketing campaigns will be significantly less effective, and subject to a failure to attain your goals.

15 Lessons

Easy

Progress

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SMS Marketing for Local Business

This is an introductory course for small, local business owners who are considering adding SMS marketing into their marketing mix. You'll learn some important SMS marketing terms, how to use SMS for lead generation, the elements of a good text message, how salon/spa owners, restaurants, and realtors can benefit by using SMS messaging, and the power of combining SMS marketing with email.

7 Lessons

Easy

Progress

Not started

Responding to Online Reviews Simplified

Take charge of your online reputation by skillfully responding to both good and bad reviews. In this course, we take a look at how to respond to both good and bad reviews as well as what to do about fake reviews and complying with privacy for those in the health-care industry.

5 Lessons

Easy

Progress

Not started
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